U.S. wine exports fell 34 percent in 2025, and Canada was the hole
Exports lost $428 million of value, with Canada alone down $343 million, as the United States led the world's wine export collapse.
NAPA: U.S. wine export value fell by $428 million in 2025, a 34 percent decline, according to analysis of U.S. Department of Commerce data by Del Rey AWM, making the United States the global leader in the year's wine export collapse.
One market explains most of it. Exports to Canada fell $343 million, down 77 percent, accounting for roughly four fifths of the total decline. China fell $69 million, down 73 percent. The United Kingdom fell $14 million, down 8 percent, and Panama $11 million, down 74 percent.
The first three quarters told the same story in starker terms: a 31.4 percent value drop, with Canada down 74.4 percent in value on a 61.1 percent volume decline and a 34.1 percent fall in average price per litre, and China down 73.4 percent in value, according to Empresa Exterior's analysis of the Del Rey AWM data.
The composition of the loss matters. Average export price per litre fell from $5.31 to $4.15 across the first nine months, a 21.8 percent decline, which means the trade lost both volume and pricing power at once. When buyers return, they will return at lower price points.
The scale asymmetry is worth stating plainly. U.S. wine exports run about one seventh of U.S. wine imports by value. America is a wine-importing nation that exports at the margin, and the margin just got much thinner.
For California wineries with export programs, the 2025 numbers argue for triage: defend the United Kingdom, where the decline was modest, and treat Canada and China as rebuilds measured in years, not quarters.
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